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J&J, which spends $3 billion annually in global media, is conducting a "pre-review," with incumbents defending past work and presenting future plans.

Publicis Groupe's first-half financial surge, buoyed by strong digital assets and notably improved numbers in most operating sectors, has CEO Maurice Levy proclaiming that the firm would outperform the market in 2010. The Paris-based holding company today reported half-year net-income growth of almost 28 percent to approximately $279 million on a revenu […]

IPG reported a fourfold spike in second-quarter net income to more than $105 million on revenue growth of nearly 10 percent to $1.61 billion.

OKLAHOMA CITY, Okla. /Advertising Industry Newswire/ — JAF Industries this week announced a new solution for bringing a reader into an interactive environment to engage them about a book, or any other type of product. 4 Styles Enter-Active Systems, a division of JAF Industries, recently released an interactive tool that allows potential consumers to pr […]

COLUMN: There is a “cute” trick going around where a site uses someone else’s domain name as their hidden keywords used for search engines and the attendant ranking. It’s a variation on a scam that’s been around for a while and is sometimes referred to as “Black Hat SEO.” You can even read about it [...]

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope, a California-based brand marketing firm, recently “adopted” Starlight Children’s Foundation as its premier charity program recipient. Throughout the month of July (2010) as part of the adoption program, when a donor gives $50 or more to Starlight they will have the opport […]