Wesley Day Advertising
Wesley Day, the founder of Wesley Day Advertising, is often regarded as an advertising pioneer in Central Iowa. He moved to Des Moines in the early 1940s to work in the editorial department of the Des Moines Register and Tribune but soon became interested in advertising and public relations. By 1949 he had founded his own firm. Most of the advertising in that era involved finding something unique about the client or product and making an ad about that difference. Day’s curiosity as a reporter led him to a different approach. He focused on the prospect, how they used the product or service, and what impact it had for them.
Wesley Day specializes in “high-involvement” products and services those things you think about before buying. For consumers, that could mean anything from the dessert for a dinner party to a new car or home. For businesses, high-involvement items are those which significantly affect the bottom line. For example, ordering a box of manila folders may be routine, but great care will be taken when deciding how to network 40 additional computers. High involvement is not necessarily related to cost. For example, a holiday shopper may put considerable thought into each and every gift regardless of the price. What’s more, a product may be both low- and high-involvement, depending on the market.
For more information, please visit http://www.wesleyday.com
