Acumen
Led by a unique partnership of talented individuals, each with over 20 years of experience in marketing and advertising and media. Acumen’s unique partnership structure means they spend more time facing out, working on their client’s business, because they do not have to spend so much time facing inwards, running their own.
Concentrating on client servicing, combining their knowledge and experience of the media markets, audience behaviour and client’s needs, they deliver unbeatable value for their client’s advertising budgets, helping to drive positive brand differentiation and return on investment. Advertising can be a powerful economic tool with the ability to create, maintain and develop brands via positive product differentiation. Recommending solutions across the full spectrum of media channels from online to television, from direct response to brand awareness, from retail trade initiatives to multi-platform activity, Acumen provides an unrivalled combination of in-depth knowledge, insight and up to date planning tools (for example econometric modelling, research initiatives beyond basic demographics, relevant audience construction) to provide bespoke solutions that deliver value enhanced results against pre determined expectations.
For more information, please visit http://www.acumenpartners.co.uk
